What a copywriter needs to know to be SEO-friendly

 

What a copywriter needs to know to be SEO-friendly

1 Understand the essence of SEO and be able to work with keywords

SEO is a system for filling texts with key user requests + competent filling of meta tags and headings. The purpose of these gestures is to make the search robots understand the content of the page, ''ppc birmingham'' find it relevant, corresponding to user requests, and move the page as high as possible to the top. Thus, they attracted the maximum number of interested users to the site.

Key queries are divided into high-frequency queries (HF), medium-frequency queries (MF) and low-frequency queries (LF).

On the screenshot: the maximum number is high-frequency requests, the minimum is low-frequency, average parameters are medium-frequency requests.

The art of working with keys is figuring out which keys to insert where.

Most often, sites are promoted to the top for low-frequency queries. Therefore, it is better to form the headings of articles from them, or take a high-frequency request and supplement it with a low-frequency or midrange.

the high-frequency key "how to lose weight by 5 kg" is supplemented by the low-frequency key "to lose weight by 5 kg per month" -

We get “how to lose weight by 5 kg per month”. The key and article are specific, which is sure to please users.


How to scatter keys inside the text?

The density of keys should not be high - approximately one key per 500 characters. Then it will look natural, the text will be readable for people.

Taking into account the trend of recent years, it is readable text that will satisfy search robots - the times when texts were stuffed with keys in huge numbers are long gone. But, unfortunately, many site owners continue this vicious practice and then do not understand why their sites are losing traffic and getting banned.

2. Competently write Meta tags

In short, the title should be unique and different from the titles, and in the description, the high-frequency key is placed as close to the beginning of the phrase as possible.

When I was preparing the article, I talked with my project partner, SEO specialist Alexander Bystrovsky. According to him, if a copywriter understands the basics of SEO and knows how to correctly write title, description and keywords, this is a great relief for a seo specialist when drawing up a technical specification for a copywriter. Because beginners who do not know the basics of SEO have to draw up long technical assignments, and this is a hassle.

TOR for a professional in writing SEO texts will be short and at the same time understandable.

The difference in the preparation of TK

When a copywriter who knows the basics of SEO receives a technical assignment, ''smm firm in birmingham'' he will write beautiful readable text that is interesting to users. The keys will be neatly arranged and, if necessary for readability, then in an indirect entry.

With a copywriter who only knows a minimum about working with keys, there is a risk of getting text at the output where all the keys from the TK will be inserted, often in direct entry and therefore slightly clumsy. The copywriter will faithfully insert all the keys sent, since the task is for the text to fully comply with the TOR.

Previously, such texts were called texts for robots. But now robots have changed significantly. The latest innovations of index and Google - Baden-Baden, Panda, Penguin, Hummingbirds are on guard and vigilantly make sure that the content texts correspond to user requests and are written for people.

Robots have long learned to recognize the content of text and get to the bottom of the meaning. The old SEO techniques were based on trying to manipulate search algorithms. For this, robots severely punish sites and send them under filters. New SEO stands for thoughtful approach to content and search for meaning in copy.

Now the page sagging in the top will be due to two reasons - either the text is irrelevant or unreadable.

Therefore, a copywriter who knows the basics of SEO can add one more clause to his USP “I remove the headache for SEO and content managers when drawing up a technical specification”.

An obnoxious thought - a copywriter who works well with keys and meta-tags can even safely score on the TK if he realizes that he is dealing with a novice SEO or content manager. Alternatively, he can neatly suggest some things and create long-term partnerships based on trust.

3 Work with long keys

The long key in the middle cannot be broken with a dot. The point is that a key is considered a key if the key phrase is not separated by punctuation marks.

For example, the key is “to lose 5 kg quickly in a week”

Not right:

“You can lose weight quickly. For a week, 5 kg is a real result”.

Right:

“Losing weight quickly in a week and losing 5 kg is a very real result."

It is better to insert a preposition or a suitable word instead of a period.

 

Now about the specifics of long keys.''ppc services birmingham'' They are made up of mid-frequency and low-frequency queries linked together. An inexperienced copywriter will use it only once. His more experienced colleague can get 3-4 key phrases out of here. What for? So that the article brings more free traffic from search. Longreads do this well.

Example:

Let's take the same long key - “lose 5 kg quickly in a week”

The options are:

  1. Lose weight quickly
  2. Lose weight in a week
  3. Lose weight by 5 kg
  4. Lose weight quickly in a week
  5. Lose weight by 5 kg in a week

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